Sweet Strawberries has been the biggest phenomenon in Portuguese television over the last few years, this telenovela presents a different and innovative concept in face of what is done on television, it is a reference within Portuguese society. More than a Telenovela, Sweet Strawberries is already a brand and a lifestyle.
It follows the reality of youngsters in all its aspects: their day-to-day, their environments, in school, with friends or family, their problems, dating or sexuality. The clothes, the music, sports, hobbies and the actual sets closely follow the trends of current fashion and generational interests. It defines new trends that are transposed to the real world. It also has as a goal, the transmission of codes of conduct and reference values, assuming a didactic role in the education of youngsters.